Sports Tourism

Sports Tourism refers to travel motivated wholly or partly by participation in, spectating at, or supporting organised sport, active recreation, or competitive events. Within the Central West,  sports tourism is already contributing a meaningful share of overnight visitation, particularly during major events, tournaments and training camps. While current maturity and capacity levels vary across the twelve LGAs,  it is clear that the Central West has strong building blocks of a leading regional sports tourism destination.

Sports tourism presents a clear opportunity to grow the Central West visitor economy in ways that are consistent, resilient and aligned with community outcomes. Unlike many leisure markets, sports tourism generates travel based on fixed calendars and commitments; is less sensitive to seasonal price fluctuations; delivers strong mid-week and shoulder-season demand; and creates repeat visitation through clubs, circuits and annual events.