Training and Development

Learn how ATDW helps tourism businesses promote their products, services and experiences to potential visitors. This webinar will cover profile setup, and how your business information can be distributed across national, state and local tourism platforms.

The ATDW is the national platform for digital tourism information on Australia. By having your listing information sent to ATDW, your information will also appear on over 50 websites including australia.com and destinationnsw.com.au!

Before you start, learn more about the ATDW platform and how it can benefit your business by watching our webinar. It provides a practical guide on how to list your business (product, experience, event) on the ATDW platform, and tips on how to improve or optimise your listing to stand out from the crowd.

You can get started today by registering or updating an ATDW listing here.

You can check out the relevant resources for your business below to help guide you through the setup process.

• Accommodation
• Attraction
• Event
• Food and drink
• Hire
• Tour
• Transport

We also recommend you read the ATDW Operator Profile Guidelines to check your eligibility, and the ATDW Online Operator Guidelines to help you through the setup process.

Now you're ready to start creating your listings! To help build out your profile and begin optimising your content, we have two webinars designed to get you started based on your needs.

#1 - Webinar for Tourism Operators: ensures tourism operators have the knowledge and skills to create and manage their profiles, plus 5 steps to enhance visibility using the ATDW platform.

#2 - Webinar for Regional Tourism Organisations & Visitor Information Centres: designed for staff to learn the skills required to manage their profiles and assist tourism operators with the ATDW platform.

We've put together an ATDW Quick Links and Support Guide that contains a list of key tips to help you moving forward, as well as helpful links!

Download the ATDW Quick Links and Support Guide here.

Want to push your profile even further? Check out our 10 Top Tips to boost your profile's visibility and make your listings work harder.

Download our 10 Top Tips Guide here.

Looking to attract more customers? Adding a deal or special offer to your Tourism Business Profile is a powerful way to boost your online visibility and your bookings. Whether it’s a discount, a special package, or a money-can’t-buy offer, your deals will help you get the attention of customers seeking extra value.

Learn how to add a Deal/Offer

Need to delete your profile on ATDW? Circumstances change and you may need to remove your profile for various reasons. Your profile can be deleted at any time within the platform.

Learn how to disable a profile

Visit the Support Hub:

The ATDW Support Hub is available around the clock, with over 300 articles to help answer your questions and manage your listings.

One-on-one Optimisation Session:

Book a free one-on-one Optimisation session with the ATDW Success Team to unlock the full potential of your ATDW profile. They will provide recommendations, tailored to your business, helping you gain maximum visibility and engagement for your product profile across ATDW's distribution network.

A new collection of practical guidebooks offering real-world insights and guidance to help operators navigate and strengthen their work within the night-time economy.

Each guidebook provides an overview of the regulatory landscape, the key considerations, stakeholder relationships and a list of ‘top tips’ as crafted by the industry experts. 

Conducted in partnership between Destination NSW and FiftyFive5, this research explores the Australian domestic tourism landscape, including the level of interest and motivation for different travel experiences. A webinar presenting the findings is also available on-demand.

Insights and tips for visitor economy businesses to create great nature-based experiences. Resources include quick tips for creating cycling experiences, guided walks and wildlife experiences, and sustainable experiences.

 FREE webinar also available on-demand to hear first-hand from visitor economy businesses integrating nature into their experiences.

Webinar series presented by Destination NSW and Tourism Tribe, as part of the NSW First Program. Eight webinars are available, covering topics like, Social Media in the age of AI, Video Marketing, Search Visibility in the AI era, and Email marketing for repeat bookings.

The Accommodation Revenue & Yield Management Webinar is designed to enhance business competitiveness, strengthen resilience and the long-term sustainability of accommodation businesses. 

Subjects covered include:

• Understanding the Guest's Pathway to Booking
• Advanced Market Segmentation & Distribution Strategies
• Revenue Strategy and Profit Optimisation
• Forecasting, Inventory Management, and Performance Monitoring

Join Sparrowly Group and Affinity Insurance Brokers for this webinar that will help you navigate the minefield of insurance for your business. Topics covered in this webinar include:

• Common covers for tourism businesses
• Insurance-led Approach - consideration of price, availability & coverage
• What are the risk and issues?
• How to work on the risk issues
• How to find the right broker