Meet the Operator | Jill O'Grady, RedGround Truffles
To help bring the DNCW Tourism Business Development Pathway Program to life, we are developing a series of video case studies. Each video features a local operator who DNCW has helped progress through the pathway. These case studies highlight the tangible outcomes of engaging with the program, including improved product development, stronger business foundations, and clearer pathways to distribution and growth.
Jill O'Grady, from RedGround Truffles Australia in Oberon, talks through her journey from early-stage concept through to becoming a confident, capable and market-ready tourism business.
What is the DNCW Tourism Business Development Pathway Program?
The DNCW Tourism Business Development Pathway Program is a fully integrated, end-to-end industry development framework designed to support tourism operators from initial concept through to market readiness.
The journey begins with the Tourism Business Onboarding Program, which provides a structured, Industry Engagement Manager (IEM) led pathway guiding businesses through Ideation, Business Ready and Tourism Ready stages. The onboarding program focuses on building strong business foundations, improving capability, and connecting operators into the visitor economy through practical support including workshops, mentoring, diagnostics and access to Destination NSW resources. The program is designed to deliver a strong pipeline of Tourism Ready businesses that are visible, market-aligned and actively participating in the regional tourism ecosystem.
Building on this, the Distribution Ready and Export Readiness Program supports operators to progress beyond Tourism Ready, focusing on experience development, packaging, pricing, and engagement with distribution channels. Led by the Industry Development Manager (IDM), this phase equips businesses to become commissionable and trade-ready, with a clear pathway toward export markets. Importantly, the program does not deliver export readiness in full, but positions high-potential operators at the point where they are ready to engage with Destination NSW export programs and international trade opportunities. Together, the two programs create a seamless development pipeline that strengthens industry capability, drives product development, and ensures the Central West has a consistent flow of high-quality, market-ready businesses prepared to step into state-led export pathways.
